The Ultimate Guide to Japan’s Kit Kat: Best Places to Buy all Flavors

When we visited Japan, like any other hardcore tourist there, we spontaneously signed our souls away and challenged ourselves to try every single flavor of Kit Kat we can possibly lay our fingers on. Among other phenomenal things Japan is famous for, this country is known for producing over 300 flavors of Kit Kat ranging from Wasabi to Rum Raisin since 2000. Therefore the moment we landed, we didn’t miss a single opportunity to scout out every metal shelf we came across that held bags or boxes of Kit Kat. Unfortunately, we quickly realized our mission was harder than we thought after visiting over a dozen stores just to learn they more or less carried the same handful of flavors everywhere. After traveling from east to west, climbing high to low, and leaving no rock unturned, we can now proudly call ourselves apprentice tasters of Kit Kat.

May we just take a moment to appreciate the accomplishment:

Japan Kit Kat Flavors: Champagne Raspberry, Rum Raisin, Wasabi, Green Tea of Kumamoto, Adzuki (Red Bean) Sandwich, Purple Sweet Potato, Shinshu Apple, Strawberry Cheesecake, Sakura Matcha, Itohkyuemon (Roasted Tea), Hokkaido Melon

Japan Kit Kat Flavors: Green Tea Matcha, Japanese Sake, Cranberry Almond, Strawberry, Dark Chocolate, Kinako, Ginger
Japan Kit Kat Flavors: Green Tea Matcha, Japanese Sake, Cranberry Almond, Strawberry, Dark Chocolate, Kinako, Ginger, Champagne Raspberry, Rum Raisin, Wasabi, Green Tea of Kumamoto, Adzuki (Red Bean) Sandwich, Purple Sweet Potato, Shinshu Apple, Strawberry Cheesecake, Sakura Matcha, Itohkyuemon (Roasted Tea), Hokkaido Melon

If you’re interested in scouting out a collection of your own, here’s a guide on where to begin. Let’s start with the easiest to locate as well as most inexpensive store:

Don Quijote (ドン・キホーテ)

Address: 2-25-8 Dogenzaka, Shibuya-ku Tokyo

Hours: 10:00 am – 4:30 am
Don Quijote (ドン・キホーテ)
Source: Timeout
Don Quijote stores can be found throughout Japan but the specific one we went to was in Shibuya, Tokyo where we found this assortment of flavors:
Don Quijote (ドン・キホーテ) Japan Kit Kat
The flavors they had in stock at the time were (from top left to bottom right) Strawberry, Strawberry Cheesecake, Rum Raisin, Wasabi, Itohkyuemon (Roasted Tea), Japanese Sake (Special Packaging) , White & Milk Chocolate, Matcha (Green Tea), Ginger, Dark Chocolate, Cranberry & Almond, Japanese Sake, and Regular Milk Chocolate.
As shown in the photo, boxed Kit Kats (comes with 12 pieces) are 800 yen while the bagged Kit Kats (comes with 12 pieces also) are much cheaper at 298 yen. The more rare flavors are usually only found in boxes which also means they’re more expensive.

Shokoku Gotochi Plaza (諸国ご当地プラザ)

Address: 1-9-1 First Avenue B1F Chiyoda, Tokyo
Hours: 10:00 am – 8:00 pm
Shokoku Gotochi Plaza (諸国ご当地プラザ)
In the basement level of the First Avenue Tokyo Station in Chiyoda, Tokyo lies a candy store that carries an abundant selection of rare Kit Kat flavors.
Shokoku Gotochi Plaza (諸国ご当地プラザ) Japan Kit Kat Flavors
Here we found (top left to bottom right skipping any repeats) Green Tea of Kumamoto, Purple Sweet Potato, Uji Matcha, Strawberry, Itohkyuemon (Roasted Tea), Japanese Sake, Rum Raisin, Strawberry Cheesecake, Wasabi, Shinshu Apple, and Adzuki (Red Bean) Sandwich.
Prices here cost 432 Yen for small boxes (comes with 5 pieces) and 864 Yen for large boxes (comes with 12 pieces).
This store may be somewhat tucked away in the gigantic Tokyo Station (which can be a maze itself) so if it makes it a little easier for you to locate, here are some maps and directions:
1) In Chiyoda Area, enter Tokyo Station and follow the signs towards Yaesu North Exit
2) Find First Avenue Tokyo Station and head down to the Basement Level
3) The store is located right in front of Ramen Street (if you see Character Street, walk past Okashi Land all the way towards the end of the passageway)
Shokoku Gotochi Plaza (諸国ご当地プラザ) Map

Kit Kat Chocolatory

Address: 1-9-1 Marunouchi, Daimaru B1F, Chiyoda, Tokyo
Weekday Hours: 10:00 am – 9:00 pm
Weekend Hours: 10:00 am – 8:00 pm
Kit Kat Chocolatory

Also located in Tokyo Station is the Kit Kat Chocolatory or the official Kit Kat counter. Here you’ll find the more premium exclusive flavors.

Kit Kat Chocolatory Flavors Sublime

The flavors we picked up here were Pistachio & Raspberry, Champagne Raspberry, Strawberry Maple, Butter and Green Tea & Kinako. Also available, but we didn’t purchase, were the ‘I Love Fruits’ 5 fruit flavor variety pack (Strawberry, Blueberry, Raspberry, Yuzu, and Passion Fruit) as well as the Sublime line of premium Chocolate in milk, white and bitter chocolate. The Sublime chocolate is described on Kit Kat’s website as “an exquisite cocoa … ensemble that utilizes couverture chocolate carefully selected by the patissier Takagi.”

Kit Kat Chocolatory History Timeline

The store also features a neat display of Kit Kat’s history since 1935.

Kit Kat Chocolatory Flavor
Kit Kat Chocolatory Flavors Sublime

Most selections here are offered in gift boxes and may run a little more expensive than outside options. Here are prices of each item:

Kit Kat Chocolatory Prices Flavors

The Kit Kat Chocolatory counter is located in the basement level of the Daimaru department store connected to Tokyo Station in Chiyoda. If you’re visiting other major cities in Japan, you may find a branch there as well. Check out Kit Kat’s Japan website for more information.

Narita Airport

Address: 1-1 Furugome, Narita, Chiba
Narita Airport Kit Kat ANA Suite Lounge

Narita Airport was another location where we found Kit Kat flavors that we didn’t see anywhere else throughout Tokyo. If you are taking a flight out of Narita Airport than it may be worth it for you to check out the stores inside of it. The one we found that carried a generous selection was just outside of the ANA Suite Lounge entrance.

Narita Airport Kit Kat Flavors

At this location we found Hokkaido Melon and Sakura Matcha. Some stores carry it in small boxes (3 pieces) while others like the store above sold bulk size boxes for 1,500 Yen which comes with 10 small boxes of 3 for a total of 30 pieces. The bulk sizes make great souvenirs as you will have 10 individual boxes to give out. The pricing is fair and best of all, your purchase is tax-free if flying international.

GIFTrip by Japan Duty Free

Address: 4F Aqua City Odaiba,1-7-1,Daiba,Minato-ku,Tokyo

Hours: 11:00 am – 9:00 pm
GIFTrip by Japan Duty Free Odaiba Aqua City Kit Kat
Source: Yelp

Located on the 4th floor of Aqua City is a store called GIFTrip where you’ll find Kit Kat for sale. The flavors you’ll find here may be similar to the ones you can find at Shokoku Gotochi Plaza but here you may find more size options for a slightly cheaper per piece price. The 12 count boxes sells for 800 Yen here while the 30 count boxes (similar to the ones sold in the airport) sells for 1,500 Yen. I would however only recommend you to make the visit here if you were already in Odaiba as the metro fare to travel into the island will cost you 820 yen.


Those are all the stores we recommend hitting up. Our favorite flavors of Kit Kat were Sakura Matcha, Cranberry & Almond, Sake, and any of the Green Tea ones.

Let us know if you found this post useful or if you have had any Kit Kat hunting experience of your own.

Crazy Kit Kat Flavors and Where to Buy Them